Wealth Indicator

Most donors want to support the mission of your organization, but do you know how to tailor direct mail offers according to their capacity to give? If not, you could risk alienating a donor by asking for too much, or receive less support than a donor can afford by asking for too little.

Target Data Enrichment's Wealth Indicator uses an algorithm comprised of 15 financial variables, to determine and rank the median net worth of households in your database.

How It Works: The Wealth Indicator examines household and neighborhood variables such as income, home value, education level, and tangible and intangible assets to determine the approximate wealth of the households in your database. Scores are calculated for each component, standardized and then combined into a single composite score ranging from A-Z, with a score of A representing the top ranking.

Unlike financial screening for major donor campaigns, Wealth Indicator* is designed to be an economical donor capacity segmentation tool for large direct marketing campaigns. When combined with Target Tags or your own segmentation, you'll have the ability to fine tune offers to improve both response rates and gift amounts.

*Contact your Target Analytics™ representative for WealthPoint, ResearchersEdge, Passion Models, and other solutions to support your major and planned giving campaigns.