Comprehensive, Cloud Based Software and Services to Grow Constituent Engagement
Luminate Online Marketing™ helps you understand your online supporters and improve online fundraising performance. You'll have everything you need to acquire more constituents, build online fundraising campaigns and nurture sustainable donor relationships.
Behind every name there is a story, a relationship and a clear way to engage.
Raise More Money
- Tailor campaigns to constituent interests, motivations and engagement.
- Customize online information, giving levels and fundraising campaigns to individual donor preferences for significant growth in online fundraising.
- Boost fundraising results by identifying online fundraising trends based on donor status, geography and other factors.
- Develop trigger-based welcome series and fundraising campaigns that allow you to automatically stay in touch with constituents based on their actions.
- Drive supporters to additional action through integration with other Blackbaud solutions like The Raiser's Edge, Luminate CRM, Luminate Advocacy and TeamRaiser.
"We selected Luminate Online Marketing because we needed a top-notch, battle-proven platform that we could easily operate — to give our organization much greater reach, superior online fundraising capabilities, and cost effectiveness."
— Rob Shenk, Director of Internet Strategy, Civil War Trust
Integrate with The Raiser’s Edge
This new integration automatically shares data between The Raiser’s Edge and Luminate Online. With a more holistic view of your constituents, your organization can harness the power of true multi-channel communications by putting right message in front of the right person in the right moment to inspire deeper engagement.
Learn more about the Integration | Watch Video
Flexible Giving Options
- Support one-time, recurring, installment, honor/memorial, membership and designated gift options as well as premiums, matching gifts, credit card, EFT/ACH, PayPal and Amazon processing.
- Take advantage of easy-to-build online donation forms that can be launched in minutes.
- Make matching gifts simple with built-in employer look-up and matching gift information that can be directly embeded in your thank you page and email autoresponders.
- Extend the reach of your fundraising campaigns through Facebook, mobile websites, smartphone apps, and text campaigns using Luminate APIs.
“We experienced almost immediate return on investment with our year-end online fundraising campaign. We doubled our donations, bringing in almost $100,000, with 30% being driven by new donors.”
— Christina Relacion, Comm. Manager, Scleroderma Foundation
Effective Email Marketing
- Target and personalize emails and web content to drive fundraising.
- Increase ask amounts dynamically based on a donor's giving history.
- Be confident your message is getting to constituents – Luminate Online Marketing boasts the highest email deliverability in the industry.
- Take advantage of easy-to-use A/B testing capabilities that allow you to evaluate the effectiveness of one fundraising campaign against another.
- Send eCards that allow you to attract new supporters, get your message out or notify a loved one of a gift in their honor.
- Utilize detailed email reporting by campaign in order to measure your effectiveness and make continued improvements.
“Luminate Online Marketing has given us the opportunity to grow an online community that didn't exist before.”
— Monica Lopez, Director of Marketing, The Planetary Society
Draw on the power of your constituents to raise funds, drive support and put a personal face on your organization.
- Easy and immediate page activation
- Viral marketing tools
- Capture offline donations
- Tracking and reporting