Featured Resource

Is your website realizing its full potential as your most visible and far-reaching marketing tool? View the results of our Internet Marketing Strategy Assessment to find out.

This Assessment was composed of just under 25 questions, and it helped participants gauge how effectively nonprofit organizations have been using the Internet to market their organizations. Results were compiled and returned to each participant so they could compare their organizations’ practices with a composite of other organizations (of course, all individual results have been and will be kept strictly confidential).

By taking the Assessment, reviewing the results, and identifying areas in which you can improve your Internet marketing strategy, you too can help ensure your organization’s long-term success.

Take the assessment and compare your results to your peers.

View the recording that interprets the results and shares best-practice examples.

Events – Recordings and Downloads

• Unlocking the True Value of Social Media
  Presented by Holly Ross, executive director, NTEN, at Blackbaud Social Web Seminar Series (slides)
• Donor Engagement through Social Media
  Presented by Frank Barry, consulting manager, Blackbaud, at Blackbaud Social Web Seminar Series (slides)
• Ten Good Reasons to Build Community on Your Website
  Presented by Jeff Patrick, president & founder, Common Knowledge, at Blackbaud Social Web Seminar Series (slides)
• Hot or Not?  What’s Sizzling in Online Fundraising
  Presented at Care2 web seminar
• NTEN Tour of Sites
  Blackbaud shares internet marketing best practices from around the web
• Websites Demystified session recording
  Presented at NetWits Summer Camp (slides)
• Email Demystified session recording
  Presented at NetWits Summer Camp (slides)
• Online Fundraising Demystified session recording
  Presented at NetWits Summer Camp (slides)
• Social Media Demystified session recording
  Presented at NetWits Summer Camp (slides)
• Online Metrics Demystified session recording
  Presented at NetWits Summer Camp (slides)
• Social Media and Your Staff
  Presented at NetWits Live
• Best Practices for Raising Funds through Online Events
  Presented at NetWits Live
• Multi-Channel Marketing; A Strategic Advantage in a Recession
  Presented at Blackbaud Delivers OnDemand
• Making the Most of Email Marketing
  Presented at Blackbaud Delivers OnDemand 

Newsletters, Blogs, and Articles

• Nonprofit Trends
  Written by Steve MacLaughlin, director of internet solutions at Blackbaud, this blog provides analysis on internet marketing trends, news, commentary, events, and more. 
• NetWits Think Tank Blog
  Members of Blackbaud's Internet Solutions team use this blog to share best practices and creative ideas on internet marketing and the use of web technology to meet organizational goals. 
• FriendsAskingAmy.com
  Amy Braiterman, Principal Strategy Consultant at Blackbaud, blogs about fresh, fun and fearless ideas to support development staff with their fundraising events.
• The Right Message, The Right People, The Right Time
  This article discusses how nonprofits can effectively use email communication across their organization.
• Reach Out
  Nonprofit Times asks Blackbaud how smaller online communities can impact an organization.
• Using A/B Testing to Improve Response Rates
  Nonprofit Times publishes Blackbaud’s tips on how to make email more effective.
• Donors’ e-Payments Becoming Communication Tool
  The Nonprofit Times Instant Fundraising eNewsletter asks Malcolm Logan, Blackbaud Interactive client manager, about the roll of online donation forms.
• Subjects Matter
  The Nonprofit Times interviews director of product management for Blackbaud Sphere on how to write effective email headers. 
• Building an Online Community for People Living with Paralysis
  NetSquared interviews Rob Gerth, director of digital media at the Christopher and Dana Reeve Foundation, about the organization’s Blackbaud Social site.
• Going Social Can Unlock Greater Potential for Nonprofits
  Can social media help nonprofits raise more money and engage their constituents?
• Four Reasons You Need a House Social Network
  Frank Barry discusses a new way to deliver your program and your marketing messages with Philanthropy Journal.
• Latest Trends in Online Giving
  A review of online giving in 2009 and the first half of 2010.

White Papers and Industry Analysis

• Website Design Self-Assessment
  There is no faster or more effective way to reach new supporters and donors than through online marketing. But simply having a website is not enough to attain the results your organization seeks; your site must be designed to deliver your message, branding, and content as well as convey the spirit, mission, uniqueness, and importance of your organization.
• Raising More Money Online with Independent Fundraising Events
  This paper discusses how organizations including The Lance Armstrong Foundation and The Michael J. Fox Foundation are using independent fundraising events to raise money online.
• Nonprofit Social Media Strategy
  This paper discusses how having a social media strategy is not its own objective. Rather, social media strategies can support existing objectives like building cause awareness, online fundraising, and connecting with new supporters.
• Launching a Private Label Social Network
  This white paper explains what nonprofits need to know about launching a private social label network to help enable more effective constituent acquisition and retention.
• Making Event Participants More Successful with Social Media
  This paper discusses takes an in-depth look at the growing impact of social media tools on peer-to-peer fundraising and how event participants are utilizing these online tools to more effectively support nonprofits and their missions.
• Nonprofits’ Next Step Forward on the Internet
  Online donors are a key growth segment for nonprofit organizations. On average, they give more initially and have a longer lifetime giving rate than conventional donors. To establish new relationships and move current constituents to interact and give online, nonprofits must shift from a static, marketing-centric website to a dynamic, interactive, and constituent-centric website.
• 2008 donorCentrics Internet Giving Benchmarking Analysis
  This study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.
• Online Gift Donor Profile
  Blackbaud Analytics launched the study of online donor behavior in order to compile a representative profile of an “online charitable gift donor,” to find interesting trends in donor behavior, and to help the nonprofit industry understand who the best prospects for online giving are. This report outlines their conclusions and suggests several hypotheses about forces driving prospects or current donors to become online donors.

You can check out all of our published internet fundraising content in our white paper library. View »