Control Your Campaigns and Improve the Constituent Experience

Whether you’re planning a campaign, budgeting, or executing on a particular marketing strategy, Blackbaud’s marketing solutions can ensure the success of your organization’s communication plan. Blackbaud Direct Marketing technology, data services, and analytic models allow nonprofits to sustain end-to-end business process support — from acquisition to cultivation to stewardship.

Direct Marketing at a Glance:

One Direct Marketing Solution

Blackbaud Direct Marketing software will integrate your direct marketing campaigns with your constituent information, so you can plan and set budgets, identify and target high-performing donor segments, get a single view of marketing activities, and see real-time performance results. Learn more >


Let Us Help You

Get the most out of our expertise: let us help you manage your marketing campaigns. Blackbaud Data Management Services, Blackbaud’s service bureau, coordinates and executes recurring campaign operations on your behalf, freeing up your staff to work on other mission-critical initiatives. Learn more >


Data Enrichment Services Provide a Helping Hand.

In a world of multi-channel communication, it’s become more and more difficult to stay engaged with supporters. You’re up against old addresses, bad phone numbers, no email addresses, missing donor information, and the list goes on. Data Enrichment Services ensure that you get the most out of your cultivation efforts. Learn more about Data Enrichment Services >

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Acquire New Donors

Find new donors and increase supporter response rates with acquisition lists. Plus, you can join our Nonprofit Cooperative Database and take advantage of a broader perspective for prospects. Learn more about Donor Acquisition and Development >

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Combine data sources efficiently and easily

Fundraising campaigns start with quality data – better data now means better results later. Blackbaud’s merge/purge and data hygiene services deliver added value by helping you maximize your dollars and improve response rates. Our advanced duplicate detection software in combination with Blackbaud’s unparalleled expertise allows you to optimize campaign list processing. Learn more about Merge/Purge Services


Spend Less to Raise More

Target Analytics’ Fundraising Models help you increase response rates and net revenue by identifying the best prospects for multi-channel marketing campaigns. Using the predictive power generated by the world’s largest Nonprofit Cooperative Database, demographic data, donor giving histories, and methodologies proven over hundreds of campaigns, we can reliably rank your donors by their relative predicted responsiveness for more effective fundraising. Learn more about Target Analytics Fundraising Models >

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