Registration Open for Team Approach User Forum 2008 Better Ideas for Better Fundraising!
Target Software is pleased to announce that registration is now open for its annual User Forum. Team Approach User Forum 2008 will take place on April 6-9, 2008 at the Copley Place Marriott in Boston, MA.
The preliminary agenda boasts various executive and management level sessions covering topics such as direct marketing, Team Approach Best Practices and many more. Post-conference Training Day sessions will be held again this year and will feature in-depth, hands-on explorations of various technical and user topics.
To learn more about the exciting and education sessions available to you, read the preliminary agenda. To access the registration site, enter the Team Approach Community Website. Or visit the event overview site for more information about the conference.
Target Software, Inc. Partners with EFT Corporation to Enhance Security of Credit Card Data
Target Software is pleased to announce its partnership with EFT Corporation to provide secure credit card processing through Team Approach.
Scheduled to be available in version 5.0.15 (Fall 2007), the interface between EFT's TC Citadel product and Team Approach will allow Target Software clients to store credit card information for donations and sustainer payments in an ultra-secure and PCI compliant environment. With this partnership, Team Approach will remove all credit card information from the database and allow a real-time interface with EFT's TC Citadel, which will store all credit card information using military-grade 2048 bit encryption.
The integration of Team Approach with PCI-compliant vendors is a key component in supporting an organization's credit card security strategy, and EFT Corporation will provide the highest level of data protection in the industry for Target's clients.
You can learn more about the process of secure credit card processing in Team Approach by downloading the Credit Card Processing info sheet.
Médecins Sans Frontières Recognized as the 2007 Nonprofit Organization of the Year
Target Analysis Group, Target Software, and Blackbaud are delighted to congratulate the US section of Doctors Without Borders/Médecins Sans Frontières (MSF) for winning the 2007 Nonprofit Organization of the Year Award, presented by the Nonprofit Federation of the Direct Marketing Association at the DMANF New York Conference.
The DMANF recognized MSF for increasing their donor base 85% since 2001 to more than 500,000 in 2006. MSF also retained 50% of their new donors each year, and increased their budget from $15 million in 1997 to more than $140 million last year. The DMANF also noted that MSF's focus on operating costs and effective spending allowed 85% of donor gifts to go directly to relief and educational programs. MSF's commitment to responsible stewardship was evident in their decision not to accept more donations than their infrastructure could effectively utilize following the huge influx of extra gifts for Asian Tsunami relief.
Target Analysis Group has had the privilege of working with MSF since 2000, and they became a client of Target Software's DMS division in 2004. We wish MSF continued success as they work to relieve suffering and improve health conditions by delivering medical aid and other vital services to people in more than 70 countries worldwide.
To view the full press release by the DMANF, please go to:
http://www.the-dma.org/cgi/dispannouncements?article=815
Chuck Receives Lifetime Achievement Award
Just two weeks after the merger of Target with Blackbaud in mid-January, Fundraising Success Magazine honored former Target CEO and new Blackbaud Chief Scientist Chuck Longfield with a Lifetime Achievement Award as an agency professional serving nonprofits. The publication recognized Chuck's 28 year career of technical innovation as well as dedication to improving practices that make nonprofit fundraising more efficient and effective. Chuck started his career by writing fundraising software for WGBH shortly after graduating from Harvard, and amazingly, he is still reviewing new code and testing new ideas to this day. When asked to reflect on his career highlights, Chuck replied he was most proud and grateful to still be doing business with his first ten clients. Please join us in congratulating Chuck and asking him what new ideas he has in mind for the future.
Blackbaud Acquires Target Software and Target Analysis Group Companies
Blackbaud, Inc., the leading provider of software and related services designed specifically for nonprofit organizations, today announced that it has acquired the assets of Target Software and Target Analysis Group, sister companies located in Cambridge, MA., leading providers of constituent relationship management software and performance analytics to direct marketing-driven nonprofit organizations.
Marc Chardon, president and chief executive officer of Blackbaud, Inc., stated, "This acquisition is in keeping with our strategic goal of providing a complete solution for the fundraising and direct marketing needs of the nonprofit sector. Blackbaud and Target will work together in providing customer support for Target's broad spectrum of products, including its extensive suite of data mining tools and Team Approach®, as well as providing Blackbaud's industry leading fundraising solution, The Raiser's Edge® and its other solutions for nonprofit organizations. Blackbaud's customer base will gain access to Target's nationally recognized expertise in high-volume direct marketing campaign management and analysis."
With more than 25 years of service to nonprofits and approximately 15,000 customers, Blackbaud provides technology solutions that help nonprofits raise money and operate more effectively. Organizations of all sizes rely on Blackbaud's integrated solutions to handle their critical fundraising efforts.
Blackbaud will continue to provide support for the Target companies customers. In addition, the customers of the Target companies will have access to Blackbaud's industry leading fundraising solution, The Raiser's Edge® and the rest of the Blackbaud's integrated product suite, the industry's broadest and deepest solutions, including, The Financial Edge™, The Education Edge™, The Patron Edge®, Blackbaud® NetCommunity™, The Information Edge™, WealthPoint™ and ProspectPoint™.
Learn more about Blackbaud, Inc., at http://www.blackbaud.com/company/background.aspx.
Partnership Between GetActive and Target Software, Inc. Provides Nonprofits Strong Data Integration to Increase Fundraising Success
GetActive Software, Inc. (www.getactive.com), a leader in online constituent relationship management services that help nonprofits use the Internet to raise funds, conduct advocacy campaigns, and build community, and Target Software (www.targetsite.com), creators of Team Approach, a leading fundraising and donor management system, are working in partnership to provide joint clients a seamless data integration solution to increase the success of organizations' fundraising campaigns.
The software development and marketing partnership will enable nonprofit organizations to update constituent records and donation information between GetActive's online database, the Constituent Data Hub, and the Team Approach offline database. The initial version of the integration software is expected to be released in Q4 of 2006.
"We're delighted to partner with GetActive because of their outstanding reputation within the online constituent relationship marketplace," said Chuck Longfield, CEO and Founder, Target Software, Inc. "Many of our clients use GetActive to power their sophisticated online campaigns, and speak very highly of the company's client-focused products and services. We're eager to provide these organizations stronger integration solution through this partnership."
"Effectively managing constituent data is key to an organization's development efforts," said Sheeraz Haji, CEO of GetActive. "Our partnership with Target Software will enable organizations to have a strategic advantage by using best-of-breed tools for integrated fundraising and donor management."
Learn more about GetActive at www.getactive.com.
Convio, Inc. and Target Software, Inc. Partner to Enable Integrated Fundraising for Nonprofits
Joint Customers Can Integrate Online and Offline Donor Data to Drive More Effective Campaigns
Convio, Inc. and Target Software, Inc. - leading providers of Internet marketing and donor management solutions for nonprofits - have formed a software development and marketing partnership that will enable organizations using both solutions to market and fundraise more effectively.
Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Target Software's offering, Team Approach, is the market-leading fundraising and donor management system enabling nonprofits to collect, manage and analyze huge volumes of detailed constituent information for improving development efforts.
Prior to the partnership, Convio and Target collaborated to ensure efficient data exchange between a customer's Convio-powered online database and its Target Team Approach database. Now the new partnership, customers will experience an even higher level of integration between systems. Benefits include:
- Near real-time synchronization of online and offline constituent data;
- Better detection and avoidance of duplicate constituent records;
- Ability to pass new online data to Team Approach for use in segmentation and analytics;
- Enhanced capability to conduct targeted online marketing using constituent data collected offline and vice versa; and
- Reduced need for administrative management of integrated process.
"KCET looks forward to the potential benefits of partnership between two of our most important marketing partners," said Renee Williams, Vice President of Membership Marketing, KCET Community Television of Southern California. "As an early adopter of Convio's online fundraising technology, we are excited by the fundraising and cultivation opportunities a partnership between Target Software and Convio will offer our organization and other public broadcasters."
Convio and Target serve many of today's largest and most influential charitable organizations, including KCET, numerous other public broadcast stations and groups from virtually all segments of the nonprofit sector. In addition to KCET, mutual clients include Thirteen/WNET New York, KCRW-FM (Santa Monica), Houston PBS, Oregon Public Broadcasting, American Diabetes Association, Easter Seals, The Nature Conservancy, and World Wildlife Fund. Approximately two out of every three membership dollars donated to public broadcast organizations are managed in Team Approach systems, and many of the nation's largest 100 nonprofit organizations can use Team Approach to reach their fundraising goals.
"The Convio-Target partnership is an important advancement for the nonprofit sector because it will bring about a step change in how Convio's and Target's powerful products communicate with and complement one another," said Gene Austin, CEO, Convio, Inc. "That step change means the nonprofits using both companies' solutions will be able to integrate a lot more information about constituents and have a complete view of their motivations, giving history and other forms of involvement. That intelligence, in turn, enables client nonprofits to develop highly targeted, more impactful marketing and fundraising campaigns."
Convio and Target will use Web services technology to provide timely data exchange. Web services allow for different software applications to communicate with one another using standard Internet protocols. Because they work using widely accepted technologies and are governed by commonly adopted standards, Web services have emerged as the integration method of choice for commercial software applications. Leading software products such as Salesforce.com rely heavily on Web services for integration with other products. Convio and Target are the first companies serving the nonprofit market to use these techniques to integrate products for the customer's benefit.
"A vast majority of our clients are now engaged in sophisticated online marketing, so we're embarking upon this partnership to enable stronger data integration and more integrated marketing across channels," said Chuck Longfield, CEO and Founder, Target Software, Inc. "We partnered with Convio because the company has the strongest integration to Team Approach today and a commitment to serving the nonprofit sector that is compatible with the goals of Target Software."
Learn more about Convio at www.convio.com.
American Diabetes Association Wins Nonprofit of the Year
Target Software, Inc. is pleased to congratulate the American Diabetes Association for winning the "Nonprofit Organization of the Year" award from the Direct Marketing Association Nonprofit Federation. This award recognizes outstanding achievement by a nonprofit organization using direct response marketing to advance its mission.
Lynn Nicholas, Chief Executive Officer of ADA, credits much of the organization’s success in direct marketing to the direct response department staff and their partner agencies. Starting in the mid 1990s with a donor-centric vision for ADA, "the direct response department exploded into a multi-channeled, robust strategic marketing initiative," said Nicholas in her acceptance speech. Since 1995, ADA's direct mail income has nearly tripled from $12 million to $31 million, and the direct response department has built an "impressive nationwide database of constituents stored on Team Approach," said Nicholas. "The direct mail program is at another level of sophistication with multi-dimensional segmentation and regression analysis." The American Diabetes Association has also collected over 5 million warm prospect names, lowering the cost of direct mail campaigns.
The Nonprofit Organization of the Year Award is given to an exceptional nonprofit organization which has a solid reputation in the nonprofit and direct marketing communities. This nonprofit must also have an outstanding record of achievement and successful financial performance during the previous 12 months or longer.
The American Diabetes Association is the nation's leading nonprofit health organization providing diabetes research, information, and advocacy to communities throughout the country. Founded in 1940, its mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
Target Software Inc., established in 1984, provides software and services to leading not-for-profit organizations. The company's software, Team Approach, allows nonprofits to collect, store, and analyze detailed information about constituents, enabling a higher degree of constituent relationship management.