Date of Birth, Wealth, and Gender Data Enrichment Bundle

How much do you know about your current constituents? Donors are unique individuals with identifiable characteristics. Tailoring messages and using language for specific demographic attributes such as age, gender, or wealth can improve renewals and raise average gift amounts.

Target Data Enrichment's Date of Birth, Wealth, and Age "Bundle" offers all three of these append services in an economic package to help your organization maximize its direct marketing success.

The Date of Birth overlay relies on multiple sources such as the DMV and voter registration records to append the ages of the constituents in your database. This individual append provides Individual Date of Birth, Household Member I Date of Birth, which is usually the head of the household and the Head of Household Age code, allowing you to strengthen your direct mail campaign by segmenting constituents based on their date of birth.

Target Data Enrichment's Wealth Indicator summarizes household and neighborhood variables such as income, home value, education level, and tangible and intangible assets to determine the approximate wealth of the households in your database. By using an algorithm comprised of 15 financial variables, the Wealth Indicator determines and ranks the median net worth of households in your database.

Scores are calculated for each component, standardized and then combined into ? single composite score ranging from A-Z with a score of A representing the top ranking. Unlike financial screening for major donor campaigns, Wealth Indicator is designed to be an economical donor capacity segmentation tool for large direct marketing campaigns.

Target Data Enrichment's Gender Append validates a gender code from address standardization by determining gender through title and surname. It collects information from various licensed and proprietary sources to assign a gender to constituents in your database.

Using different variable within the Data Enrichment Bundle, you can implement strategies specially suited to your fundraising goals. This bundle is offered in independent metrics, and append rates vary.