Date of Birth

Strengthen your direct mail campaign by segmenting constituents based on their date of birth! Target Data Enrichment Services can help power your direct mail campaign by providing demographic overlays that help you target your appeals.

You can implement strategies specially suited to your fundraising goals when you have the critical data needed to maintain or enhance your Team Approach database. Age and deceased record append services can add focus to specific fundraising strategies, such as planned giving or tribute memorial appeals.

Age should be a critical variable in developing your marketing and fundraising strategies. Households headed by individuals 50 years or older own 77% of all financial assets and have a total net worth equaling the nation's Gross National Product -- about $7 trillion!

Target Data Enrichment's Date of Birth uses multiple sources such as the DMV and voter registration records to append the ages of the constituents in your database. You will receive Individual Date of Birth, Head of Household Date of Birth and the Head of Household Age code.

Individual Date of Birth -- We can provide an individual date of birth for about 57% of the constituents in your database. The files are matched by individual name and address. If a day and month are not available, we will return the year, so that you can estimate an age.

Head of Household Date of Birth -- This is similar to the Individual Date of Birth, but is matched to your record at the household level. If the DOB is different, it means that another household member is the designated Head of Household in our database.

Head of Household Age Code -- This code provides information based on 5 year age ranges. It is determined even if we have an Individual DOB or Household Member I DOB.