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Target Data Enrichment and File Hygiene Services
Target Data Enrichment Services can help you ensure that you get the most out of your fundraising and cultivation efforts. Our data cleansing and segmenting appends are designed to keep you in touch with your supporters and better target your appeals, while saving production and postage costs. For any organization conducting a direct mail campaign, data integrity provides more than accuracy -- it can mean the difference between successfully raising funds and wasting dollars on mailing to constituents that have relocated, are deceased, or do not wish to be mailed.
Target Data Enrichment Services can also help you strengthen your direct mail campaign by providing the opportunity to segment constituents on key demographic variables. You can implement strategies specifically suited to your fundraising goals when you have the critical data needed to enhance your database. Organizations can raise response rates to mail and telephone efforts by tailoring messages to specific demographic attributes.
Scroll below for a summary of each of the currently available services or appends:
NCOA: With direct mail expenses continuing to increase, it is more critical than ever to be certain that the addresses in your system are valid. Obtain valid addresses for your donors by using the United States Postal Service National Change of Address (NCOA) service. The standard process looks back 48 months to update your records with current addresses of donors who moved in the past four years. Learn more.
NCOAPLUS: Target will compare your file to another database of an additional 25 million households, going back ten years to capture even more correct addresses.
Deceased Indicator: Avoid embarrassing mistakes that could offend donors or wasting direct marketing resources by identifying deceased records in your database. Target Data Enrichment will compare names in your database against a master file containing full names and addresses of 25 million deceased individuals collected over the last ten years. Learn more.
DMA Mail Preferences Services Append: Protect your relationship with your donors by requesting their wishes to not be mailed. We can screen your file for donors who have registered with the DMA Mail Preference Service, and have requested to be removed from the lists of all member organizations. Learn more.
Telephone Append: Personal contact is an effective method for acquiring and retaining donors. With the telephone append, we can scan your database and compare it against USPS National Change of Address File (NCOA) and the Delivery Sequence File (DSF) to determine the most current phone numbers for your constituents. Numbers can also be screened against the National Do-Not-Call Registry to help you respect your donor's preferences. Learn more.
Cultural Coding: One universal message is not always effective in terms of reaching a global audience. Our cultural coding append provides the ethnicity, country of origin, cultural group, and language spoken of constituents in your database, so you can send messages accordingly.
Date of Birth: Age should be a critical variable in determining your marketing and fundraising strategies. Households headed by persons 50 and older own 77% of all financial assets in America -- about $7 trillion! Target Data Enrichment's Date of Birth uses multiple sources such as the DMV and voter registration records to append the ages of the constituents in your database. You will receive Individual Date of Birth, Head of Household Date of Birth and the Head of Household Age code. Learn more.
Wealth Indicator: Suitable for direct marketing* campaign selections or performance analysis, the Wealth Indicator uses an algorithm comprised of 15 financial variables to determine and rank the median net worth of households in your database. *For wealth screening and research solutions designed especially for major and planned giving campaigns, click here: WealthPoint™ or contact your Target Analytics™ representative. Learn more.
Date of Birth/Wealth/Gender Bundle Append: This economic bundle contains all of the information described under Date of Birth and the Wealth Indicator, plus a gender append. Learn more.
Presence of Children: Would you like to know which of the donors in your database have children? Using census data, Target will apply a score based on relative probability of households that have 1 or more children under the age of 18?at home.
For more information about Target's Data Enrichment Services, contact:
Terry Krais
Vice President, Sales and Relationship Management
terry.krais@blackbaud.com
David Loring
Principal Consultant Enterprise Solutions, National Market
david.loring@blackbaud.com
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