Building a Winning, Data Driven Fundraising Strategy

Target Analytics, a division of Blackbaud, offers data driven solutions for every stage of the donor lifecycle. Fundraisers have relied on Target Analytics’ decades of experience to help increase revenue year-over-year, build a loyal and active donor base, and improve fundraising ideas and program performance across all channels and focus areas.

Whether your organization is looking to increase response rates for its annual fund direct mail program, trying to find and quantify new major donor prospects, reviewing past campaign performance trends by donor groups, or just needs basic database hygiene practices, Target Analytics has the solutions and expertise to help your organization reach its fullest fundraising potential.

Fundraising Data, Target Analytics, and Prospect Research at a Glance:

Maintain Your Donor Database

Data quality has a direct impact on your ability to connect with your key constituencies. Our Data Enrichment Services can clean, append, or update critical data elements and help your organization target direct marketing appeals, improve response rates, and save production and postage costs.

Accurate data is critical to your organization’s success which is why the health of your data is so essential. Healthy data is true, complete, and up-to-date. With healthy data, you organization can build and maintain better relationships with its supporters and operate more efficiently, ultimately saving time and money.

To learn more, visit our Data Enrichment Services page.

Research Your Best Major Donor Prospects

It takes precision and the best data available to build a winning prospect research strategy. We use the most reliable data sources available to help your organization get to know its donors better and identify their giving potential. Plus, Target Analytics is your supplier for many key nonprofit data sources, such as NOZAdonors™, the world's largest database of charitable donations. Take your prospect research to the next level with ResearchPoint, an industry leader in prospect research and major donor management software solutions.

To learn more, visit our Prospect Research page.


Optimize Your Direct Response Campaigns

Whether you’re executing a direct mail campaign, kicking off program budgeting, or thinking about a new marketing strategy, Target Analytics’ direct response marketing solutions can ensure the success of your organization’s communication plans. Donor loyalty insight, channel indicators, and response models allow you to optimize end-to-end direct response program strategies—from new donor acquisition lists to long term cultivation to multichannel outreach.

To learn more, visit our Direct Marketing Services page.


Analyze and Benchmark Donor Giving Behavior and Fundraising Performance

donorCentrics puts the donor, rather than the campaign, at the center of the analysis. The service helps organizations develop strategies to maximize the value of their relationships with donors at all stages of giving. Get the accurate, unbiased performance metrics you need to evaluate the success of your program and identify opportunities for growth. Collaborate with peers to share fundraising best practices and discover new techniques for success. Use the interactive donorCentrics Dashboard application to evaluate the giving performance of every past donor as the year progresses and drill-down to specific accounts to take immediate action on key underperforming segments.

To learn more, visit the donorCentrics page.


Visualize Your Fundraising Strategy & Campaigns

Decision makers face information overload every day. Our approach cuts through the noise, by visualizing the thought process. Organizations are driving new revenue by using smart data to adapt on the fly and make better investment decisions across channels. Their messages resonate directly with each supporter, because they’re empowered with insight around their activities, passions, and affinities.

Learn more about Blackbaud’s Data Insights™ business intelligence solution for nonprofits.


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