Build a Winning Fundraising Strategy That Is Data Driven.

Blackbaud’s Target Analytics offers solutions for every stage of the donor lifecycle. You can rely on Target Analytics’ decades of experience to replenish your donor pool, identify best prospects, assess donor performance, and measure your success. Have questions or need support with Target Analytics? The Target Analytics Community is the best place to connect with fellow prospect researchers and fundraisers as well as the Blackbaud Target Analytics team.

Analytics & Prospect Research at a Glance:

Replenish Your Donor Pool

See how we can help you find new donors and increase your response rates when reaching out for support. Join our Nonprofit Cooperative Database and take advantage of a broader perspective for prospects. Learn more about Donor Acquisition and Development

Maximize Your Fundraising Potential

It takes precision and the best data available to build a winning prospect research strategy.

We use the most reliable data sources available to help nonprofits get to know their donors better and identify their giving potential. Plus, Target Analytics is your supplier for many key nonprofit data sources, such as NOZA, the world's largest database of charitable donations. Learn more about Target Analytics Wealth Identification and Affluence Indicators


Analyze and benchmark your fundraising performance and donor giving trends

Benchmarking is all about understanding your donors. donorCentrics helps organizations develop strategies to maximize the value of their relationships with donors at all stages of giving. Get the accurate, unbiased performance metrics you need to evaluate the success of your program and identify opportunities for growth. Collaborate with peers to share fundraising best practices and discover new techniques for success. Learn more about Donor Performance and Benchmarking


The Leading Software as a Service Platform for Prospect Research

Target Analytics combines software, data and analytics to bring our clients greater perspective on their constituents; we help them make smarter, data-driven decisions – which result in far more successful fundraising programs. Find out more about Target Analytics’ ResearchPoint.


Identify Your Best Prospects Without the Guesswork

Chances are you don’t know everyone in your database. So, how do you know who the best prospects are? How should you set your campaign goals? Who you should mail to? Who’s the most likely and able to give? When can they give and at what gift levels? Prospect research removes the guess work. We have powerful modeling solutions customized for your unique needs that let you find your best prospects and help you boost fundraising. Learn more about Fundraising Models

Find out how your organization could benefit from predictive modeling by completing an online needs assessment.


Visualize Your Opportunities

Decision makers face information overload every day. Our approach cuts through the noise, by visualizing the thought process. Organizations are driving new revenue by using smart data to adapt on the fly and make better investment decisions across channels. Their messages resonate directly with each supporter, because they’re empowered with insight around their activities, passions, and affinities. Learn more about Blackbaud’s Data Insights™ business intelligence solution for nonprofits.


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